Community Manager

Marketing · Kingston, Kingston
Department Marketing
Employment Type Contractor
Minimum Experience Mid-level

Community Manager


Why this role matters to us

At IPP, we believe in building meaningful relationships in all areas of our organization. This includes assisting our clients in building relationships with their customers through various channels. Community Management works in tandem with IPP’s omnichannel digital content marketing approach to provide audiences with the value that builds brand loyalty. While we create this value for our clients, we aim to use innovative technologies and techniques to ensure our clients’ audiences are engaged and have the best holistic digital experience.


Why do we need you?

As the Community Manager, you will develop and execute strategies that leverage your knowledge and techniques across brand marketing, social media marketing and other technologies to create memorable digital experiences. You will focus on becoming the audience expert using audience insights and data analytics to make decisions about community management activities. If you are a self-driven and ambitious tech-savvy professional we would love to meet you! We are expecting you to be  experienced in social media, PR and promotional events. Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.


Primary Roles & Responsibilities

 

  • Create digital omnichannel strategies to engage the audiences online by leveraging various social media tools, marketing techniques and other technologies to build brand loyalty and advocacy
  • Provide customer service to companies’ online audiences while maintaining the brand’s social voice and image
  • Take advantage of rapidly changing social media and marketing trends to ensure brands remain relevant in the minds of their audience and communities
  • Attend events and provide live social media coverage of virtual and in-person events
  • Advise your marketing team on the best ways to connect with the audiences and communities based on the interactions you receive online
  • Collaborate with the Growth Content Marketer to communicate with the audience with a consistent brand identity
  • Manage the reputation online by de-escalating potential risks surrounding the company along with its brand, products, services and employees
  • Regularly share content across social media platforms to communicate and engage with online audiences
  • Monitor online sentiment shared surrounding your brands and manage the overall sentiment by leverage risk management and engagement tactics to reduce negative sentiment and increase positive sentiment respectively
  • Create weekly and monthly reports of the community management activities executed across the platforms against key performance indicators with detailed analyses to drive continuous improvement

 

Core Competencies

 

  • To be a great communicator with high proficiency in the English Language, verbal and written
  • Ability to initiate and maintain engaging conversations
  • Strong judgment and decision-making skills
  • Reliability, dependability and effective working autonomously, when required
  • Extensive understanding of current trends and best practices in a variety of digital media platforms
  • Independently manage multiple priorities in a fast-paced and deadline-driven environment 
  • To juggle several tasks at once and you’re a detail-oriented, proactive problem solver 
  • To be organized, accountable and get the job done, often in a high pressured environment 
  • High levels of adaptability, resilience and curiosity to learn, grow and consistently deliver results 
  • To be an excellent relationship builder and collaborator 
  • Excellent analytical and problem-solving abilities
  • An interest in design or the creative space is ideal

 

Qualifications and Education

 

  • A first degree in Marketing, Event Planning, Media Studies or Psychology
  • 2+ years of experience in Social Media Management, Client Reputation Management and Microblogging
  • Marketing analytics and reporting
  • Customer-focused, with strong proficiency in online platforms: Instagram, Facebook, Twitter, TikTok etc.
  • Developing and managing the execution of cross channel marketing campaigns.
  • Experience in maximizing the latest tools for managing digital marketing
  • Experience in event planning and management is a plus
  • Proficiency in Google Workspace’s suite of software including: Google Docs, Google Slides and Google Sheets

 

Working Hours and Location

 

  • We are currently working in a hybrid environment
  • Offices are based in Kingston, Jamaica 
  • Normal office hours are 10:00 a.m. to 6:00 p.m. on Monday to Friday 
  • Flexible work arrangement available in most cases (must be agreed with the manager)
  • May be required to work outside of regular working hours as required by assignments

Thank You

Your application was submitted successfully.

  • Location
    Kingston, Kingston
  • Department
    Marketing
  • Employment Type
    Contractor
  • Minimum Experience
    Mid-level